Communications Solutions for Complex Issues
Solving problems, shaping public policy and delivering results is the focus of the B&D Consulting strategic & public policy communications practice. Our team is a leader in shaping public perceptions, developing key allies, managing adversity – and most importantly – achieving results for our clients.
The team professionals are accomplished communications strategists well-versed in policy and market-shaping topics, especially in the health care, financial services, education and economic development sectors. This combination of communications expertise with sector experience makes our team unique. With B&D, clients know that our communications solutions are built on a sound knowledge of the relevant market.
Public Education Campaigns
B&D Consulting's team educates targeted audiences by building awareness and understanding of key public policy and client business initiatives, and how they will impact the lives of Americans throughout the nation. We accomplish these goals by developing and implementing comprehensive communications plans that include a variety of tactics, such as direct media outreach, coalition development, thought leader education and mobilization, and public/private partnerships.
Message and Materials Development
Before a message can be delivered, it must be carefully crafted and fine-tuned. B&D Consulting professionals work with clients to develop messages that are credible, determine how audiences will react and create succinct communications that are persuasive to targeted audiences. We also strengthen and help disseminate our messages by developing supporting materials, including written and electronic communications, as well as visual identities such as logos and Web sites.
Third-Party Stakeholder Recruitment
The B&D Consulting team knows that a strong message often is not enough, especially given the increasing number of voices competing for attention in today's market and policymaking environments. To be effective when advancing your position before government, consumers and the news media, the right messages must be delivered by powerful and appropriate parties.
We have deep experience in identifying, educating and recruiting critical stakeholders throughout the nation to lend their voices to important public policy and market development issues. Our team also understands that it is quality, rather than quantity, that most often carries the day. We are expert at identifying and recruiting powerful third parties to get the job done.
Reputation & Crisis Management
When a crisis or unexpected issue breaks, the B&D Consulting team draws on its deep experience as former journalists and advisers to leading political and corporate interests to provide strategic counsel and tactical support to ensure the media coverage is balanced and factual. We understand that the first hours are critical to determining whether or not a reputation will be preserved or damaged, and that rapid, thoughtful communications counsel can make a difference.
Strategic Communications Counsel & Planning
As experienced and trusted advisers, B&D Consulting's team is prepared to deliver crucial external perspective on key communications and public policy issues. Our insights help clients develop innovative approaches. Additionally, our expertise gained through decades of experience enables us to help develop longer-term comprehensive communications plans to meet and exceed business goals.